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01Choose the observational unit
Decide whether the question concerns passages, presence samples or residence duration.
Compare where observed activity accumulates
A people heatmap summarizes observations across an area. Its meaning depends on whether the source counts passages, sampled presence or time spent there. Define that unit before comparing colors or changing a layout. The pattern does not reveal what visitors intended, whether they purchased anything or how productive employees were.
Verify aggregation and export support. Website map intensity is illustrative and does not establish production analytics.
Scope an activity heatmap
Example
Without IVISIONStandard CCTV feed
With IVISIONIllustrative event overlayThe Process
How It Works
A time window gives a heatmap its meaning. Ground space-planning discussions in a defined observational measure.
01
02Establish comparable coverage
Record the view, schedule and camera availability for each comparison period.
03Inspect the aggregate
Review the supported spatial output alongside source observations and the legend.
04Evaluate a layout change
Compare like-for-like periods and use direct operational evidence before drawing a causal conclusion.
Explore Your Options
Explore Related Capabilities
| Dimension |  People Activity Heatmap |  Heatmap & Traffic Flow Analysis |
|---|---|---|
| Observation |  Accumulated people observations associated with areas during a reporting period. | Aggregated tracks or occupancy across visible regions. |
| Event criteria | A supported aggregation process combines the selected observation unit over the specified interval. | A supported method accumulates a specified movement metric. |
| Monitoring setup | Choose the unit, time window, region boundaries, normalization and treatment of unavailable camera periods. | Confirm metric, period, normalization and camera alignment. |
| What it cannot establish | A hot area may reflect repeated passages or long presence depending on the unit. Heat does not prove preference, intent, a sale or productivity. | Cannot explain motives or represent unseen areas. |
| Practical outcome | Supports layout review with a clear record of where observations accumulate over time. | Help planners compare busy routes and underused areas. |
Illustrative demonstration
Review The Event.
Understand The Context.
Example footage and simulated events explain the review workflow. They do not measure detector performance.
Sites overview
Example Activity
No matching events.
Related Scenarios
View MorePeople CountingHeatmap & Traffic Flow Analysis
Connects accumulated activity with directional movement analysis.
Read More
People CountingWorkspace utilization analysis
Space-use interpretation needs its own definition and coverage checks.
Read More
People CountingDwell Time Analysis
Residence duration is one possible input and differs from passage frequency.
Read MoreEXPLORE WHAT’S POSSIBLE
What Can You Do With People Activity Heatmap?
01 / 04 · PEOPLE ACTIVITY HEATMAP
Retail
A display may affect circulation through an adjacent aisle.
Example event: The chosen passage measure accumulates differently across comparable periods.
Operator response: Review the map with store hours, display changes and direct observations.
Practical value: Layout decisions use a defined movement measure.
Discuss this capability
02 / 04 · PEOPLE ACTIVITY HEATMAP
Offices
A planner wants to assess patterns of observed space use.
Example event: Presence samples accumulate in some areas more than others.
Operator response: Check coverage and occupancy policy without scoring individual employees.
Practical value: The discussion stays focused on shared space.
Discuss this capability
03 / 04 · PEOPLE ACTIVITY HEATMAP
Public facilities
An offline camera period creates an apparent reduction in activity.
Example event: The aggregate has fewer source observations for that period.
Operator response: Exclude or qualify the incomplete interval before comparison.
Practical value: Missing data is distinguished from a real demand change.
Discuss this capability
04 / 04 · PEOPLE ACTIVITY HEATMAP
Deployment review
Use stable views of the areas being compared; document view changes.
Visibility: Obstructions and camera outages alter the observation sample.
Configuration: Confirm aggregation support and whether output represents counts, samples or duration; do not mix units.
Privacy: Prefer aggregate spatial results and avoid using them as a proxy for an individual's performance or interests.
Human review: A planner should assess confounding changes such as staffing, opening hours and camera coverage.
Discuss this capability
Frequently asked questions
People Activity Heatmap, Explained.
Aggregates observed people activity by area over a specified time window to show relative spatial intensity.
What does a warmer color mean?
A higher value of the selected measure within that map's legend, not necessarily more unique people.
How is this different from a crowd-density map?
A heatmap typically aggregates activity over time; a density map concerns spatial concentration within its defined interval.
Can it tell which products visitors like?
No. Observed presence or movement does not establish preference or a purchase.
Can maps before and after a camera move be compared?
Only after reviewing the changed coverage and measure. Otherwise the apparent change may be caused by the new view.
Find your fit
What are you trying
to achieve?
Supports layout review with a clear record of where observations accumulate over time. For Facility planners, Retail operations teams, Workplace managers.
Workflow to discuss
People Activity Heatmap + Makes the unit behind map intensity explicit.
